"METAPHORS WE LIVE BY: THE INFLUENCE OF CONCEPTUAL METAPHOR THEORY ON ABSTRACT UNDERSTANDING AND COMMUNICATION"
Keywords:
Conceptual Metaphor Theory, cognition, culture, language, mapping, abstraction, inference, communication, embodiment, perceptionAbstract
The conceptual theory of metaphors (CMT), articulated mainly by George Lakoff and Mark Johnson in their seminal work "metaphors that we live" (2020), postulates that metaphorical constructions are not simply rhetorical devices, but fundamental frames that shape our understanding of abstract concepts and influence daily linguistic communication. In essence, CMT states that our conceptual system is inherently metaphorical, and these metaphors serve as cognitive instruments through which we make sense of complex and abstract domains, such as time, emotions and morality, by relating them to more concrete experiences. The theory emphasizes that metaphors frame our perceptions and experiences, guiding our reasoning and behavior in a deep way.
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