THE PSYCHOLOGY OF PERSUASION: THE "SLIPPERY SLOPE" RULE IN MODERN COPYWRITING
Keywords:
Copywriting, Psychology, Slippery Slope, Digital Marketing, Consumer Behavior, Persuasion.Abstract
In the digital era, capturing and holding attention is the most significant challenge for brands. This article examines the psychological mechanism of the "Slippery Slope" rule in copywriting. It explores how every sentence acts as a catalyst for the next, ensuring the reader remains engaged from the headline to the final call to action. By integrating real-world examples from the Central Asian market, the article emphasizes that effective copywriting is not just about selling but about building a psychological connection through strategic narrative.
References
Cialdini, R. B. (2006). Influence: The Psychology of Persuasion. Revised Edition. New York: Harper Business.
Sugarman, J. (2007). The Adweek Copywriting Handbook. New Jersey: John Wiley & Sons.
Zeigarnik, B. (1927). On Finished and Unfinished Tasks. Psychological Research, 9, 1-85
