FORMATION OF MEDIA CULTURE IN THE DIGITAL AGE: CURRENT ISSUES AND CHALLENGES
Keywords:
Media culture, digitalization, media literacy, communication, youth, social media, information ethics.Abstract
explores the essential issues related to the formation of media culture in the digital age. The rapid growth of information technologies and digital communication platforms has significantly changed the way people perceive, create, and share media content. The purpose of the research is to analyze the impact of digitalization on media culture and to identify the key challenges in fostering critical media literacy among youth. The study applies comparative and analytical methods, reviewing international research and case studies. Results show that digital media plays a dual role: while it promotes access to information and freedom of expression, it also increases risks such as misinformation, cyberbullying, and digital addiction. The conclusion emphasizes the importance of integrating media literacy into educational systems, encouraging ethical media use, and strengthening cooperation between governments, educational institutions, and digital platforms to build a healthy media environment.
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